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Lead with value. Make your customer the hero.

Your customer cares about the problem you solve and the value your ​solution brings. I believe in laying a strong foundation beginning with ​getting to know the customer then crafting messaging that puts them front ​and center.

Messaging, Ideal ​Customer Profiles, ​and Use Cases

Outlier ICP & Personas

LeanData Use Case

Amelia AI BDR Messaging

Bsquare ICP & Personas

Amelia AI Messaging Guide

Battlecards & Guides

Amelia AI Sales Guide

Skytap Compete Battlecard

Bsquare Industry Battlecard

Overhauling Outlier AI’s ​Brand & Messaging

Messy, clunky messaging turns ​prospects away. And when it takes ​too long to figure out what a product ​does... well, time to overhaul it all.

Data Sheets & Solution Briefs

Microsoft ebook

Outlier Solution Brief

Outlier Solution Brief

Skytap Solution Brief

Skytap Partner Data Sheet

Skytap Data Sheet

Skytap Microsoft ebook

SDL Solution White Paper

SDL Solution Brief

Base2 Solutions Data Sheet

Siemens NX CAD Buyer’s Guide

Pitch Decks

Amelia AI ITSD Pitch Deck

Outlier AI First Call Deck

Bsquare Manufacturing Pitch Deck