Hello, I'm
Shannon.
SaaS product and corporate marketing leader
Who I Am and What I Do
My name is Shannon Yost.
I'm a marketing leader with more than 20 years of B2B experience crafting go to market strategies and leading teams. I build GTM programs that connect to your prospects and customers, and drive revenue.
FOCUSED EXPERTISE
- Product, content and corporate marketing
- Build teams and programs from zero
- Define audience, message, and reach strategy
- Enable field and partners to drive sales
DELIVER IMPACT
- 3X increase in website demo requests
- 70% increase in audience engagement
- 20% increase in paid and organic channels
- 2x top of funnel conversions
AWARD WINNING PROGRAMS
- IoT Global Award 2018
- PR News Platinum Award 2018
- Ragan Communications B2B Campaign Award 2017
Who I’ve Work For
Everything from Seed Startup to Public Company
I’ve built product marketing teams from the ground up 3x, led marketing organizations 4x, and launched countless products.
Examples of My Work
Product marketing is the connector between your customer, your product, and your internal teams. I align the story on all fronts and place the customer at the forefront.
What My Fans Say
“Shannon joined us at a very tenuous time for the marketing group; facing a complete rebuild of the team, the tools, and a substantial amount of content. She maneuvered the situation with skilled precision demonstrating her marketing acumen with each twist and turn.”
Dan Jones, Chief Product Officer
“Shannon brings an impressive skillset to the table, with deep experience in product marketing, brand strategy, and customer insights. Her understanding of the specific sales and sales development needs from marketing are what set her apart and make her so easy to work with and for.”
Lydia Hutchison, Sales Leader
“Being a native of the software & SaaS technology space, Shannon delivers valuable strategy & tangible assets across brand, field and product to enable an organization to "tell their story" in meaningful ways that show real value. She's a pro on where to spend time to provide immediate impact.”
Ben Archer, Sales AE
